Designing AI-enabled systems that transform how organisations decide, operate, and grow.

Flowchart explaining a problem definition workshop process, including steps such as problem statement review, alignment, decision points, and research sections with sample notes and diagrams.

Approach.

I help organisations cut through complexity by aligning leadership and product teams on the right problems. Using behavioural insight and lean experimentation, I guide delivery towards scalable solutions that reduce friction, minimise technical debt, and create lasting value.

From Strategy to Impact.

Explore three applied topics showing how I help teams turn strategy into user-centred results.

Experience Futures

I work with leaders to translate business goals into clear, user-centred blueprints for the future. Through collaborative workshops and scamping, I help organisations imagine what’s next and build roadmaps to get there.

Decision Insights

Using Cognitive Task Analysis and naturalistic decision-making methods, I build design teams that uncover how people think and act in high-stakes environments. These insights guide the design of ai augmented features that reduce friction and support better decisions.

Data-Driven Design

Partnering with User Researchers, I review data and feedback, ensuring solutions not only work as intended, but are being utilised as intended. By combining user interviews, prototypes, and live metrics, I help teams course-correct quickly and deliver measurable impact.

Talk to me about:

Should you be interested in working together, here’s just a few topics i’d love to have a conversation on; over a call, in person, or even on a ski piste:

  • Design for AI

  • AI tooling for Research & Design

  • Research Vs Business Analysis

  • Federated design of AI microservices

  • The power of storytelling in organisations

  • Leading a blended design team

  • Leading change/ transformation through design